Why SEO is important for your business?

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A major shift that organisations should be aware of.

We are discovering that SEO makes a lasting and valuable contribution.

For example, we see investments in the development of solid, SEO-optimized infrastructure for websites increasing rapidly. Companies are improving the technology that is search engine friendly and can keep pace with the required improvements in algorithms over time.

SEO works every time!

SEO did work, still works, and it will work.

Any company that wants to be successful through the digital channel must have an SEO strategy and continue to use the SEO techniques.

SEO remains one of the most essential parts of the branding efforts of any organisation and thus of the online presence.

Given how the search engines develop, SEO will remain effective for the time being. As audio and video searches are increasingly dependent on keywords and thus demand the same as traditional text-based content, this link ensures the continued success of SEO techniques.

Now, the amount of traffic from mobile devices is higher than that of the traditional desktop. With this explosion in mobile use, organisations are opening up a whole new world of effective SEO techniques.

Is your website SEO technically good?

This is the technical part of your website. Is your website fast enough? Are search terms well reflected in the content? Is the structure right? Is there a sitemap?

There are dozens of elements you can count under technical SEO.

Where can I check that? Well, here you have some free tools that can help you:

  1. https://www.woorank.com/
  2. https://neilpatel.com/seo-analyzer/
  3. https://www.seoptimer.com/
  4. https://seositecheckup.com/
  5. https://sitechecker.pro/

Or as always you can reach out to me, and I can give you a free audit of the site.

My E-Mail: hello@edonluta.com

Do you have good content for SEO?

A website that is technically in order does not mean that it will get ranked in Google immediately.

Good content is a must. The material consists of, for example, text, images or video. It is exactly what suits your company best and of course your target group.

Without good content, you will not get a high position on Google.

To determine what kind of content you can create, proper keyword research is recommended. This gives you a lot of ideas for content that suits your company well.

Does your website make your visitor happy?

Google takes a strong look at visitor behaviour on a website. That is a very important factor.

If your visitors give positive signals to Google, your content will likely fit the search query, and Google will rank you higher in the results.

So you don’t make your website for Google, and you don’t do SEO for that. You do it for your potential visitors and customers. You want to convince them!


Backlinks are links from other websites to your website.

Links you earn with good content are valuable.

It is a signal to Google that another website finds your content so valuable and useful that they want to link to it.

You can think of a calculation tool that works so well that it is useful for many people, and that is why other websites link to your tool.

Why must you have an idea about the Search Engine Friendly?

If your website is well optimized, has excellent content for the target group and is appreciated by your visitors, Google will recommend your site, and therefore the company, to its users.

The big difference, however, is that Google can recommend you thousands of times per month, while your network can and will do this much less often.

Google, therefore, determines which website is high in the results based on more than 200 factors.

And Google’s goal is always to show the best results in the searches.

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Edon Luta

Search Engine Optimization Manager at MIK Group GmbH & Brand Ambassador of dua.com

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