What is SEO?

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It’s more important than ever that you pay close attention to Search Engine Optimization.


Because there are over 3.5 billion searches per day on Google alone and billions more on other search engines like YouTube, Amazon, and Bing, etc, and those people are looking to get information or buy something.

And if you’re not showing up you are losing out in a big way. So, here I am going to tell you precisely what SEO is and why you need it.

Search engine optimization is all about making sure that your website shows up when people are searching.

This is critical for businesses and website owners in the digital age because if you’re offering a solution to the problem that’s been searched for then you have the chance to be pushed in front of thousands of people.


SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.



SEO in simple words

Let’s simplify it.

  • People use the search engine because they have a certain question, problem or need.
  • The page/website that helps best the searcher should theoretically rank highest in Google for that particular search.

Remember: So what is SEO? – Supply and demand.

In a more specific way, what is SEO?

SEO is not just about the literal answer you give, but the entire search experience.

Everything the seeker sees, feels and thinks in his search is part of the search experience. And everything that belongs to the search experience has an influence on the ranking. Sometimes directly, sometimes indirectly.

A slow website, an annoying pop-up, a meaningless slider, too extreme promises, an over-optimized paragraph that is not readable, a busy header, spelling mistakes or text that is the same width as the screen: they all increase the chance that the user goes back to the search results.


Parts of SEO

On-Page SEO, Off-Page SEO & Local SEO

  • On-page SEO looks at what your site (or your page) is about
  • Off-page SEO looks at how authoritative and popular your site is
  • Local SEO helps potential customers discover your business


  • Meta Title
  • Meta Description
  • ALT tags
  • Headings
  • URL Structure
  • PageSpeed
  • Content
  • Internal Linking


  • Link Building
  • Social Media Marketing
  • Brand Mentions

Local SEO

  • Social Media Places
  • Google My Business
  • Yelp, Apple Maps etc

SEO doesn’t have to cost a lot of money:

All you need to do to start seeing positive growth in search engines is getting a little SEO knowledge and a little know-how.

You are able to increase search traffic from 10,000 per month to nearly half a million per month simply by securing 500 top 3 positions in Google that will result in a huge increase in revenue for the site.

Just by showing up for those more relevant search terms in a search engine.

Honestly, if you’re not using SEO as part of your strategy to grow your business or website you’re missing out on thousands of people and thousands of dollars every single month.

Most basic SEO techniques can be done without spending a penny just by using free SEO tools for keyword research, link building and site audit.

There is a list of free SEO tools on different websites along with a ton of free tutorials that will teach you different ways to increase your search traffic.

Here you have a few of them ↓


  1. ahrefs – Paid
  2. SEMrush – Paid
  3. Sistrix  – Paid
  4. neilpatel.com – Free
  5. Screaming frog – Free (500links)
  6. Moz – Paid


The Latest Updates/Tutorials:

  1. Search Engine Journal
  2. Webmaster Central Blog


If you make small investments in tools like ahrefs or SEMrush you will accelerate your results.

But my point is this, if you’re just starting SEO doesn’t have to be expensive and in most niches, you can gain traction by learning the basics of SEO and then applying them to your site.

Don’t Forget:

SEO consists of all activities that make your website better for your searching target group.

The core of SEO consists of mapping out all the questions, problems and needs of our target audience.

SEO is therefore about helping your target group, with your knowledge, experience, examples, stories and tips.

How long it takes to see results:

So, you might be wondering how long it takes to see results if you do that. Well, Honestly, there isn’t a right or wrong answer to that question.

You’ll typically start seeing results from SEO within the first four weeks or so and by results, I mean positive movement in search rankings and visibility which you can check for free by signing up to Google search console.  – Let me know if you need help here.

It’s the most effective way of finding new business customers and traffic especially if you’re a small business or just starting.

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Edon Luta

Search Engine Optimization Manager at MIK Group GmbH & Brand Ambassador of dua.com

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